Let my people go surfing - Yvon Chouinard

Let my people go surfing - Yvon Chouinard


Yvon Chouinard, fundador da marca Patagonia, dedicou a sua vida a criar bons produtos, a tentar não causar prejuízos desnecessários e a inspirar e implementar soluções para a crise ambiental. Através do livro auto-biográfico “Let my people go surfing”, Yvon Chouinard partilha os desafios que encontrou ao longo desta jornada.

“From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

This is the story of an attempt to do more than change a single corporation–it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis.”